Our story
Two cities and more than five thousand Google reviews later, the argument has not changed.
APRA Awards 2019 · All Pakistan Restaurant Association · voted by the public. Awarded at the Marriott Hotel, Karachi, in December 2019.
The first branch opened in 2017, in DHA Phase 6, Karachi — one room, and the mark that still runs above the door, ESTD. 2017. That original room no longer trades; everything below happened after it.
On 9 December 2019, at the Marriott Hotel in Karachi, Meat The Cheese won Best Innovation Dish at the APRA Awards — Pakistan’s first customer-choice restaurant awards, decided by public vote. It was still a one-branch restaurant at the time. The award went to a dish, and it belongs to the brand rather than to any one room.
Karachi moved to Tipu Sultan Road in PECHS, and by April that year the kitchen was also cooking in Lahore. When the All Pakistan Restaurant Association took a public position on delivery platform commissions that September, Meat The Cheese stood with them — and said the most authentic way to eat the food was still to sit down in front of it.
Karachi now trades from Tipu Sultan Road in PECHS. Both rooms have been rebuilt. Between them they hold more than five thousand Google reviews and an Instagram audience of ninety-three thousand.
The menu still reads like two different restaurants wrote it, and that is on purpose. The beef sections are called Prime Beef and Premium Steak Selection, and every Angus cut carries its weight in grams. Everywhere else you get Thunder Thigh, Old Fella Mozzarella and Our Deep Fried Pride.
That is the whole personality in one document: absolutely serious about the meat, not remotely serious about itself.
See it for yourself on the Karachi menu or the Lahore menu, or read about the cuts and the grill.